HTTPs means that a website is secure—i.e., data transfer to and from the site is encrypted. You can tell when a website uses HTTPs because there’s a lock rein the Link Ausschank, and the Link will begin with https://:
Google sometimes rewrites these tags dynamically and shows something else in the search results, although this is more an exception than the rule.
Before you say this is all obvious stuff, here’s a Echt-life nasszelle example I found in all of 5 minutes:
Most of the time, robots directives are placed hinein the HTML as a meta robots tag. Far less often, they are placed rein the HTTP header as a X-robots-Kalendertag. You are free to check both places, but Google's Web-adresse Inspection report will quickly tell you if indexation is allowed.
At the same time, the desktop version should canonical to itself as üblich, but should also signal to Google the existence of a mobile page, using rel="alternate"
Ur guide explains these factors hinein more depth, and highlights tactical tips from experts on search engine optimization that will help your website get more visitors from organic search.
Experience is also a critical element of technical optimization. Search engines Aufregung the importance of pages that load quickly and provide a good user experience.
Finally, Google is known to devalue sitewide and/or boilerplate Linke seite, so if you have footer navigation with the same 500 Linker hand on every page, it might Beryllium valuable to experiment with new linking practices.
You think you know what you want to rank for, but are you certain? Do you know all the ways people are searching that might lead to your website?
The issue with PageSpeed Insights is that you can only check one page at a time. That’s more than annoying if you have a website with tens, hundreds or even check here thousands of pages.
That, in combination with new breakthroughs hinein technology (look no further than the explosive rise of ChatGPT rein late 2022 and the sudden addition of generative AI to search results in 2023).
While Search Console catches a lot of hacked content, it doesn't catch everything. If you suspect your site has been injected with spam or another Durchschuss of attack, you may want to use a third-party security Dienstprogramm to andrang a quick check for major issues.
Linker hand are how search engines discover new pages and judge their "authority." It's hard to rank for competitive terms without Linke seite.
I’m sure the “duplicate pages” parte is self-explanatory. These are pages that are identical or very similar to other pages. The “without canonical” part is a technicality—but needless to say, these issues need fixing.